Amazon Marketing Manager (e-commerce)

Lakewood, New Jersey, United States | Full-time

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Amazon Marketing Manager (e-commerce)
Location: Lakewood, NJ
Salary: $100,000 - $150,000 DOE + Benefits
Job Type: Full-Time
Start Date: ASAP
Sponsorship not available

Amazon Marketing Manager (e-commerce) Description

Our client is looking for an Amazon Marketing Manager to add to their team in Lakewood, NJ. You will lead the effort to position the company high in site rankings to expand consumer brand awareness and drive revenue. Ideal candidates will have a strong knowledge of the Amazon algorithm and SEM/PPC strategies. This is a great opportunity to join a company that has been around for decades and has operated quite successfully without too much structure or process.

Amazon Marketing Manager (e-commerce) Responsibilities

• Manage e-commerce advertising programs and activities
• Drive increased revenue
• Execute initiatives that consider Amazon algorithm
• Ensure front and back product optimization for maximum search exposure
• Develop product campaigns using SEO/SEM principles to increase PPC volume
• Manage content creation and formatting
• Manage product listings to drive traffic to the Amazon page
• Build Facebook/social media ads with links to Amazon for purchase
• Research key terms
• Optimize campaigns to drive performance
• Report results
• Ensure operational performance and metric standards meets Amazon requirements

Amazon Marketing Manager (e-commerce) Qualifications

• 3+ years of Amazon brand management experience required
• Strong Excel skills required (pivot tables, advanced formulas, etc.)
• Vendor Central (VC) experience required
• Seller Central (SC) experience required
• Amazon algorithm knowledge/understanding required
• Amazon SEM/PPC strategy knowledge/experience required